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McDonald’s Has the Worst-Quality Fast-Food, New Consumer Report Says


We’ve heard it multiple times before: big-name fast-food brands are on the downturn while regional chains that pay attention to nutrition and ingredient-sourcing are increasingly becoming the go-to favorite. A consumer report from RBC Capital Markets confirms this theory, and ranks McDonald’sas the worst-quality fast-food chain in America.

"We wonder if McDonald's can make a bold move to leapfrog the competition with regard to quality — something that would be difficult at McDonald's scale," RBC Capital Markets analyst David Palmer told The Street.

Burger King and Jack-in-the-Box were ranked No. 10 and No. 11, respectively, out of 12. The top three chains, meanwhile, were of the smaller, regional variety: In-N-OutChick-fil-A, and Culver’s (a primarily Midwestern fast-casual restaurant chain) were ranked at the top of RBC Capital Markets’ list.

“For all-family brands, the bar may be higher on ingredients, and the media and promotional tools these (big brand) companies employed a decade ago seems to be far less impactful today,” the report said.

We noticed, however, that there were multiple fast-food and fast-casual restaurants missing from the list, like Taco Bell, Subway, Pizza Hut, and Domino’s. In addition, In-N-Out may have been the number one restaurant in terms of quality and customer satisfaction according to this survey — but where was Shake Shack, In-N-Out’s East Coast competition?



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This Week's Little Known Black History Fact




To satisfy the labor needs of the rapidly growing North American colonies, white European settlers turned in the early 17th century from indentured servants (mostly poorer Europeans) to a cheaper, more plentiful labor source: African slaves. Beginning around 1619, when a Dutch ship brought 20 Africans ashore at the British colony of Jamestown, Virginia, slavery spread quickly through the American colonies. Though it is impossible to give accurate figures, some historians have estimated that 6 to 7 million slaves were imported to the New World during the 18th century alone, depriving the African continent of its most valuable resource—its healthiest and ablest men and women.

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